authenticity

Explore our collection of research and publications in authenticity

Articles in this category

1 publication

Analyzing the Mongtan Phenomenon: A Paradigm of Authenticity in the Global K-BBQ Licensing Boom

By WilliamFebruary 7, 2026

Mongtan K-BBQ quality global catering licensing boom

The global proliferation of Korean culture, commonly known as Hallyu or the Korean Wave, has catalyzed a profound shift in international gastronomic landscap...

Read Full Article

View All Publications