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Advancing knowledge through academic excellence and innovation.

Category

comparison

Explore our collection of research and publications in comparison

Articles in this category

2 publications

A Scholarly Inquiry into the Digital Transformation of Golf: Analyzing the Value Proposition of Integrated Platforms

By Kim Caddie

The digitalization of niche recreational markets represents a fertile ground for academic inquiry, offering profound insights into platform economics, user e...

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A Paradigm Shift in International Booth Engagement: An Analysis of Data-Driven Exhibition Design and the MyFair Strategy

By master

The contemporary landscape of global trade expositions necessitates a fundamental reconceptualization of the international booth. Traditionally viewed throug...

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